Packaging, Print Design, Brand Awareness

Auntmary’s project involved developing a refreshed brand identity and packaging design that aligns with the bakery’s business goals while creating a stronger and more recognisable visual presence. The branding strategy was designed to improve brand awareness, customer appeal and visual consistency, helping Auntmary connect more effectively with its target market. The project included brand development, packaging design, print design and visual communication, creating a cohesive identity across the brand’s customer-facing materials. The packaging was designed to strengthen brand recognition and product presentation, while the overall visual identity provides a contemporary and appealing look that supports Auntmary’s positioning within the bakery and food industry. The design approach combines creativity, functionality and strategic branding to create a memorable customer experience and support the brand’s long-term growth..